Ponselvi K and Dr.Murugesan.S.V 2024. The Role Of Data Analytics In Measuring Digital Marketing Performance: Insights From Amazon And Flipkart. Revista Electronica de Veterinaria. 25, 1S (Jan. 2024), 1614 - 1621. DOI:https://doi.org/10.69980/redvet.v25i1S.1416.