Factors Influencing Green Practices In Insurance Sector And Its Impact On Behavioural Outcome
Abstract
The insurance industry offers a unique opportunity to contribute to this goal by providing coverage for environmentally friendly projects, promoting sustainable business practices, and encouraging investment in green technologies. The main aim of the study is to test the relationship between Perceived intention and loyalty and to determine the factors, influence the perceived intention on loyalty. This research study is falls under descriptive in nature. A sample of 424 are taken in to consideration as a sample respondent through non-Probability convenience sampling method. A well-structured questionnaire that solicited all the information needed to answer all research objectives was used in this research study. The data collected was compiled and edited to check for logical inconsistencies. The data was then coded according to the responses. Relationships between responses was assessed and presented using tables and graphs and analysis was done using SPSS 29 Version software package. The most important statistical tests applied in this research study are Correlation and Multiple regression. There is a significant relationship between perceived intention and satisfaction of green insurance. Customize green insurance products to meet individual customer needs, making them feel that the offerings are intentional and tailored, which can boost satisfaction. In conclusion, green insurance practices have the potential to significantly enhance customer satisfaction by meeting the growing demand for sustainable and responsible financial products. As insurers continue to innovate and improve their green offerings, they will not only contribute to environmental sustainability but also strengthen their relationship with customers who are increasingly seeking to make a positive impact through their insurance choices.
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