Digitalization Of Bengali Drama and Dramatic Approach Of Digitalised BengaliTelevision Programmes: A Comparative Study

Abstract

The digitalization of production as well as the commercialization of Bengali drama made two significant changes. One it cuts up the place and function of traditional programme format, Two, production of media content now uses more personal, like ‘U’-style (absolute intimation format). Extended the reach for traditional content but has also provided more touch point to engage with audiences regardless of niche, geography and tastes. Globalized television culture needs to be enhanced through diverse content as it is associated with profound cultural identity of the middle class Bengali families. Apart from the reality based show, on screen adaptations of literature, drama can also seen in the Bengali television channels which are widely accepted too. Diverse storyline with a mix twists and turns help in garnering TRPs for the television shows. In Indian thought, drama is not viewed with the same eyes, perhaps, or television programs based on the theatrical quality. A simple reason for this could be that the sound of the name of the drama conjures up the idea of ​​a traditional and serious thing, while the television program may be hundreds of miles away from it. But it is difficult for many to accept that that particular television program also has a drama. Moreover, due to digitization, the theatrical effort is finally reaching millions of viewers. From a handful of captive viewers, drama is becoming entertainment for a large audience. In the proposed article, a material and content aspect of drama and television programs will be compared and their scope will be seen as a result of digitization