Perceived Product Quality And Purchase Decision Of Consumers For Non- Durable Products In Salem
Keywords:
Non-durable products, Purchase decision, Product quality.
Abstract
The study investigates the impact of perceived quality on consumer buying behavior for non-durable goods in Salem City, Tamil Nadu. A combination of descriptive and causal research designs was employed, utilizing structured questionnaires to gather data. These questionnaires were based on a five-point Likert scale to measure responses. The research confirms that consumers' perceptions of product quality play a significant role in their purchase decisions for non-durable goods. The findings highlight that perceived quality is a crucial factor influencing consumer behavior in the context of non-durable products, indicating that higher perceived quality leads to a greater likelihood of purchase.
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32. Zakersalehi, M. & Zakersalehi, A. (2012). Consumers’ attitude and purchasing intention of Malaysian consumer toward green packaged goods. International Journal of Trade, Economics and Finance.3(1).
2. Aberdeen, N.I., Syamsun, M. & Najib, M. (2016). The effect of brand awareness and image on consumer perceived quality and purchase intention: A study case of carbonated drink brand at Bogor City. International Journal of Scientific and Research Publications, 6 (8).
3. Alsmadi, S. (2006). The power of celebrity endorsement in brand choice behavior: an empirical study of consumer attitudes in Jordon. Journal of Accounting Business & Management, 13.
4. Bristow, D.N., Schneider, K. C. & Schuler, D.K. (2002). The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives. The Journal of Product & Brand Management, 11 (6).
5. Brosekhan, A., Abdul & Velayutham, C.M. (2013). An empirical study on consumers buying behavior towards selected home appliance products in Ramanathapuram. Journal of Business and Management .
6. Bryman, A. & Bell, E. (2003). Business research methods. Oxfor: Oxford University Press. Dotson, M.J. (2001). Sales promotion prefernces: a demographic analysis . Rtrieved from Hyatt: //www.Sbaer.Uca.edu/research IS , on/200//07 Pos.
7. Deng, Z.L. (2010). Understanding customer satisfaction and loyalty: an empirical study of mobile instant message in China. International Journal of Information Management, 30.
8. Ekeng,AB & Lifu, F.L. (2012). Effect of demographic characteristics on consumer impulse buying among consumer of Calaan Municipality, Academic
9. Reserch International, 3(2).
10. Garretson, J.A. & Clow, K. E. (1999). The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry. Journal of Service Marketing, 13 (1).
11. Gliem, J.A. & Gliem, R.R. (2003). Calculating, Interpreting and reporting cronbach’s alpha reliability coefficient for Likert-type scales. Midwest Research to practice conference in adult, continuing and community education, Retrived from http”// www.Alumni- osu.org/midwest/midwest% 20 papers/Glien% 20 & % 20 Glien-Done. Pdf.
12. Jaafar, S. N. & Laip, P.E. (2012). Consmer’s perception, attitudes and purchase intention towards private label product in Malaysia. Asai Journal of Business and Management, 2 (8).
13. Junaedi, S. (2012). The role of income level in green consumer behavior:
14. multigroup structural equation model analysis. International Conference on Business and Management.
15. Kakkos, N., Trivillas, P. & Sdrolias, L. (2015). Ientifying drivers of purchase intention for private label brands preliminary evident from Greek consumers. Social and Behavioral Science .
16. Kandsamy, C. (2014). Impacto of customer brand perceived quality on buying intention of durable products -a customers view. International Journal of Managment and Social Science Research Review, 1 (3).
17. Kausler, D.H. & Heim, D.M. (1978). Age differences in processing relevant versus irrelevant stimuli in multiple items recognition learning , Jouranl of Gerontology, 33(1).
18. Li, J. & Zhang, Y. (2013, September). Corporate image cognition influence perceived quality and purchase intention. Retrieved from http://dx.doi.org/10.4236/ib.2013,53B035.
19. Louden, D.L. & Bitta, A.J. (2002). Consumer Behavior (9 ed.). New Delhi: Tata McGraw Hill Education Pvt. Ltd.
20. Mashao, E.T. & Sukedo, N. (2018). Factors that influence consumer behavior in the purchase of durable household products. IEOM Society International.
21. Moschis, G.S. (1995). Existing retail strategies and the older consumer: an empirical assessment and recommendation, Journal of Shopping Centre Research1(2).
22. Nunnally, J.C. & Bernstien, I.M. (1994). Psychometric Theory (3rd Ed.). New York: McGraw Hill.
23. Perera, W. L.& Dissanayake, D.M.K. (2013). The impact of brand awareness , brand association and brand perceived quality of female consumer’s purchase decision of foreign make up
24. Pongrujaporn, R. & Kapasuwar, S. (2015). The effects of brand awareness, perceived quality and influences on purchase intention of American ans South Korean smartphones - a study of consumers in Thailand.
25. Quareshi, T. (2017). Understanding consumer perception of price-qualityvalue relationship.International Journal of Advance Research, 3 (1).
26. Sharma, M. & Antil, S. (2013). Effects of consumer reponse on sales promotion in organzised good retailes , Tenth AIMS International Conference in Management 6.
27. Schiffman, L. & Kanuk, G.(2009). Consumer Behavior (9 ed.). New Delhi: Pearson,Dorling Kideraley India pvt. Ltd.
28. Wu, S. & Wang (2014). Impact of CSR perception on brand image, brand attitude and buying willingness. International Journal of Marketing Studies, 6 (6).
29. Yakup, D. & Jablonsk,S. (2012). Integrated apporach to factors affecting consumers’ purchase behavior in Poland: an empirical research. Global Journals .
30. Yang, D. & Wang, X. (2010). The effects of stoe brands , perceived quality, perceived value, brand knowledge and attitude on store loyalty. Journal of Marketing Science, 4 (1).
31. Yaseen, N., Tahira, M., Gulzat, A. & Anwar, A. (2011). Impact of brand awareness, perceived quality and customer loyalty on brand profitability and purchase intention: a reseller’s view. Interdisciplinary Journal of contemporary Research in Business, 3 (8).
32. Zakersalehi, M. & Zakersalehi, A. (2012). Consumers’ attitude and purchasing intention of Malaysian consumer toward green packaged goods. International Journal of Trade, Economics and Finance.3(1).
Published
2024-01-01
How to Cite
Mr. Senthil K, & Dr. Arul.M. (2024). Perceived Product Quality And Purchase Decision Of Consumers For Non- Durable Products In Salem. Revista Electronica De Veterinaria, 25(1S), 503-508. https://doi.org/10.69980/redvet.v25i1S.720
Section
Articles
