Leveraging Social Media For B2B Growth In Healthcare: A Comprehensive Analysis
Keywords:
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Abstract
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References
1. Ahmed, S., & Patel, R. (2023). Navigating Regulatory Waters: A Framework for Compliant Healthcare Social Media Marketing. Journal of Medical Marketing, 18(2), 145-160.
2. Brown, A., Smith, C., & Johnson, E. (2023). Digital Transformation in Healthcare Marketing: Trends and Implications. Health Technology Review, 12(3), 78-95.
3. Chen, L., Wang, X., & Davis, M. (2021). Effectiveness of Social Media Platforms in B2B Healthcare Marketing: A Comparative Analysis. Journal of Business Marketing, 35(4), 301-318.
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5. FTC (2020). Federal Trade Commission Guidelines for Social Media Marketing. Retrieved from
6. Garcia, M. (2021). Measuring Social Media ROI in B2B Healthcare: A Practical Approach. Healthcare Management Review, 46(2), 112-128.
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8. HIPAA (2020). Health Insurance Portability and Accountability Act. Retrieved from
9. Hootsuite (2020). The Social Media ROI Report. Retrieved from
10. HubSpot (2020). The Ultimate Guide to Social Media Analytics. Retrieved from
11. Johnson, K. (2021). Trust Building in the Digital Age: The Role of Social Media in B2B Healthcare Relationships. International Journal of Medical Marketing, 16(3), 201-215.
12. Kumar, V., Mirchandani, R., & Kumar, U. (2019). Social media: A tool for business growth. Journal of Business Research, 96, 12-20.
13. Lee, S., & Park, J. (2022). Privacy and Security Concerns in Healthcare Social Media Marketing. Journal of Medical Internet Research, 24(5), e12345.
14. Pew Research Center (2020). Mobile Technology and Home Broadband 2020. Pew Research Center.
15. PwC (2020). Social Media Compliance in the Healthcare Industry. Retrieved from
16. Singh, S., Kumar, V., & Kumar, U. (2020). Social media in healthcare: A systematic review. Journal of Healthcare Management, 65(4), 257-274.
17. Smith, R., & Jones, T. (2022). The Evolution of B2B Marketing in the Healthcare Sector. Journal of Healthcare Management, 67(1), 45-60.
18. Sprout Social (2020). The State of Social Media Marketing. Retrieved from
19. Thompson, L., & Rivera, A. (2020). From Cold Calls to Clicks: The Digital Transformation of B2B Healthcare Marketing. Digital Health Journal, 5(2), 178-195.
20. Wilson, E. (2022). Content is King: Strategies for Effective B2B Healthcare Social Media Marketing. Healthcare Marketing Quarterly, 39(1), 22-37.
2. Brown, A., Smith, C., & Johnson, E. (2023). Digital Transformation in Healthcare Marketing: Trends and Implications. Health Technology Review, 12(3), 78-95.
3. Chen, L., Wang, X., & Davis, M. (2021). Effectiveness of Social Media Platforms in B2B Healthcare Marketing: A Comparative Analysis. Journal of Business Marketing, 35(4), 301-318.
4. Deloitte (2020). 2020 Global Health Care Outlook. Deloitte.
5. FTC (2020). Federal Trade Commission Guidelines for Social Media Marketing. Retrieved from
6. Garcia, M. (2021). Measuring Social Media ROI in B2B Healthcare: A Practical Approach. Healthcare Management Review, 46(2), 112-128.
7. HIMSS (2020). 2020 HIMSS Social Media Survey. Healthcare Information and Management Systems Society.
8. HIPAA (2020). Health Insurance Portability and Accountability Act. Retrieved from
9. Hootsuite (2020). The Social Media ROI Report. Retrieved from
10. HubSpot (2020). The Ultimate Guide to Social Media Analytics. Retrieved from
11. Johnson, K. (2021). Trust Building in the Digital Age: The Role of Social Media in B2B Healthcare Relationships. International Journal of Medical Marketing, 16(3), 201-215.
12. Kumar, V., Mirchandani, R., & Kumar, U. (2019). Social media: A tool for business growth. Journal of Business Research, 96, 12-20.
13. Lee, S., & Park, J. (2022). Privacy and Security Concerns in Healthcare Social Media Marketing. Journal of Medical Internet Research, 24(5), e12345.
14. Pew Research Center (2020). Mobile Technology and Home Broadband 2020. Pew Research Center.
15. PwC (2020). Social Media Compliance in the Healthcare Industry. Retrieved from
16. Singh, S., Kumar, V., & Kumar, U. (2020). Social media in healthcare: A systematic review. Journal of Healthcare Management, 65(4), 257-274.
17. Smith, R., & Jones, T. (2022). The Evolution of B2B Marketing in the Healthcare Sector. Journal of Healthcare Management, 67(1), 45-60.
18. Sprout Social (2020). The State of Social Media Marketing. Retrieved from
19. Thompson, L., & Rivera, A. (2020). From Cold Calls to Clicks: The Digital Transformation of B2B Healthcare Marketing. Digital Health Journal, 5(2), 178-195.
20. Wilson, E. (2022). Content is King: Strategies for Effective B2B Healthcare Social Media Marketing. Healthcare Marketing Quarterly, 39(1), 22-37.
Published
2024-08-31
How to Cite
Prakash Rajagopal, & Dr. T. Thileepan. (2024). Leveraging Social Media For B2B Growth In Healthcare: A Comprehensive Analysis. Revista Electronica De Veterinaria, 25(1S), 559-564. Retrieved from https://veterinaria.org/index.php/REDVET/article/view/769
Section
Articles
