Impact Of Redefining Social Engagement Through Chatbots
Keywords:
Millennials, Chatbots, Social Engagement, Personalization, Trust, Digital Communication
Abstract
The having critically analysed the research it seeks to discover and find out the correlation between perceived ease of use, reliability and personalization of the chatbot, the type of quality of response of the chatbot and the above-mentioned social factors with regard to the engagement level of the millennials. In order to realise these objectives, a cross-sectional quantitative survey design will be used in conjunction with qualitative interviews. Also, the dependability of the chatbots and the quality of their responses are deemed to determine the trust that individuals have towards these chatbots, which determines the number and depth of social interactions being made. The study also reveals that usefulness, perceived by social influence is significant in adoption and usage of chatbots under intended social use particularly among millennial who earlier had a positive encounter. These insights raise the possibility of chatbots revolutionizing the engagement norms of social media visions for the platforms’ operators and technology designers.
References
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21. Patel, M., & Narayan, V. (2023). Exploring Chatbot Reliability Across Industries in Australia: A Millennial Perspective. Journal of Technology and Society, 39(2), 265-282.
22. Sen, A., et al. (2024). Chatbot Reliability and User Engagement in the Indian Retail Sector. Journal of Digital Media Studies, 27(1), 49-68.
23. Agarwal, R., & Singh, T. (2021). Response Quality in Chatbot Interactions: The Indian Context. Journal of Customer Service Technology, 32(1), 90-107.
24. Zhao, J., & Liu, H. (2021). Chatbot Response Quality and User Engagement in Chinese E-commerce. Journal of Digital Commerce, 14(3), 204-218.
25. Mitchell, S., & Brown, P. (2022). High-Quality Responses in Healthcare Chatbots: A Study of Millennial Engagement in the UK. Journal of Health Informatics, 21(4), 333-348.
26. Patel, A., & Verma, R. (2022). Impact of Chatbot Response Quality on Learning Outcomes: An Indian Perspective. Journal of Educational Technology, 34(2), 127-145.
27. Kumar, N., & Rao, S. (2023). Response Quality in Financial Chatbots: A Study of Indian Millennials. Journal of Banking Technology, 40(1), 74-89.
28. Lee, D., & Kim, S. (2023). Response Quality in Travel and Tourism Chatbots: Implications for User Engagement. Journal of Tourism and Hospitality Management, 22(2), 156-171.
29. Sen, R., et al. (2024). Enhancing User Engagement Through Chatbot Response Quality in Retail: An Indian Perspective. Journal of Digital Media Studies, 29(1), 89-106.
30. Gupta, P., & Mishra, A. (2021). Social Influence and Chatbot Adoption in Indian E-commerce. Journal of Digital Commerce, 28(3), 183-198.
2. Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204.
3. Smith, J., et al. (2021). The Role of Ease of Use in Chatbot Adoption Among Millennials. Journal of Digital Communication, 35(4), 345-360.
4. Johnson, L., & Lee, M. (2022). Trust in Chatbots: How Reliability Influences User Engagement. AI & Society, 17(2), 122-139.
5. Garcia, P., & Martinez, S. (2023). Personalized Chatbot Interactions: A Key to User Satisfaction. International Journal of Human-Computer Interaction, 29(3), 205-220.
6. Chen, Y., & Wang, X. (2024). Chatbot Response Quality and User Perception: A Study of Millennial Engagement. Digital Media Studies, 41(1), 98-112.
7. Park, H., & Kim, J. (2020). Social Influence and Technology Adoption: A Millennial Perspective. Journal of Technology and Society, 22(3), 214-229.
8. Murthy, Y. S. & B. S., R. C. (2024). AI Chatbots as a Catalyst for Customer Loyalty Investigating Digital Experience Preferences Across Age Groups. In M. Sinha, A. Bhandari, S. Priya, & S. Kabiraj (Eds.), Future of Customer Engagement Through Marketing Intelligence (pp. 143-160). IGI Global. https://doi.org/10.4018/979-8-3693-2367-0.ch007
9. Agarwal, A., & Kumar, P. (2020). Exploring the Perceived Ease of Use in Chatbots Among Indian Millennials. International Journal of Digital Communication, 22(3), 205-220.
10. Zhao, H., et al. (2021). The Role of Perceived Ease of Use in Chatbot Adoption in China. Journal of Technology and Society, 24(4), 311-329.
11. Smith, J., & Johnson, L. (2021). Chatbot Adoption and Perceived Ease of Use Among Millennials in the US. Digital Media Research, 18(2), 145-159.
12. Singh, P., & Sharma, R. (2022). Perceived Ease of Use and Social Media Engagement Among Indian Millennials. Journal of Human-Computer Interaction, 31(1), 55-72.
13. Basu, A., & Roy, S. (2022). User Engagement and Perceived Ease of Use in Indian Chatbots. Journal of Digital Communication, 33(2), 113-128.
14. Kumar, V., & Verma, N. (2023). Perceived Ease of Use in Banking Chatbots: A Study of Indian Millennials. International Journal of Banking Technology, 29(3), 219-236.
15. Patel, R., et al. (2023). Exploring Chatbot Ease of Use in the UK: Millennial Preferences. Journal of Digital Engagement, 35(1), 78-92.
16. Gupta, A., & Mehta, S. (2020). Chatbot Reliability and User Engagement in Indian Retail. International Journal of Retail and Distribution Management, 48(6), 675-690.
17. Wilson, T., & Carter, M. (2021). Reliability and Trust in Chatbots: Insights from E-commerce Platforms in the US. Journal of Interactive Marketing, 42(3), 102-119.
18. Lee, S., & Park, H. (2021). Chatbot Reliability in Financial Services: The South Korean Experience. Asian Journal of Business Research, 28(4), 354-371.
19. Mishra, P., & Sinha, R. (2021). The Role of Chatbot Reliability in Indian Healthcare Services. Journal of Health Communication, 19(3), 211-228.
20. Kumar, R., et al. (2022). Analyzing Chatbot Reliability in Educational Platforms: Insights from India. Journal of Educational Technology, 25(5), 190-208.
21. Patel, M., & Narayan, V. (2023). Exploring Chatbot Reliability Across Industries in Australia: A Millennial Perspective. Journal of Technology and Society, 39(2), 265-282.
22. Sen, A., et al. (2024). Chatbot Reliability and User Engagement in the Indian Retail Sector. Journal of Digital Media Studies, 27(1), 49-68.
23. Agarwal, R., & Singh, T. (2021). Response Quality in Chatbot Interactions: The Indian Context. Journal of Customer Service Technology, 32(1), 90-107.
24. Zhao, J., & Liu, H. (2021). Chatbot Response Quality and User Engagement in Chinese E-commerce. Journal of Digital Commerce, 14(3), 204-218.
25. Mitchell, S., & Brown, P. (2022). High-Quality Responses in Healthcare Chatbots: A Study of Millennial Engagement in the UK. Journal of Health Informatics, 21(4), 333-348.
26. Patel, A., & Verma, R. (2022). Impact of Chatbot Response Quality on Learning Outcomes: An Indian Perspective. Journal of Educational Technology, 34(2), 127-145.
27. Kumar, N., & Rao, S. (2023). Response Quality in Financial Chatbots: A Study of Indian Millennials. Journal of Banking Technology, 40(1), 74-89.
28. Lee, D., & Kim, S. (2023). Response Quality in Travel and Tourism Chatbots: Implications for User Engagement. Journal of Tourism and Hospitality Management, 22(2), 156-171.
29. Sen, R., et al. (2024). Enhancing User Engagement Through Chatbot Response Quality in Retail: An Indian Perspective. Journal of Digital Media Studies, 29(1), 89-106.
30. Gupta, P., & Mishra, A. (2021). Social Influence and Chatbot Adoption in Indian E-commerce. Journal of Digital Commerce, 28(3), 183-198.
Published
2024-01-25
How to Cite
Vinod Varma Kanumuri, & Dr. G. Saravana Kumar. (2024). Impact Of Redefining Social Engagement Through Chatbots. Revista Electronica De Veterinaria, 25(1S), 849-859. https://doi.org/10.69980/redvet.v25i1S.898
Section
Articles
