Bridging The Gap: Leveraging Augmented And Virtual Reality To Improve Retail Investment Outcomes In Equity Trading
Abstract
This study investigates the equity investment patterns, preferences, and satisfaction levels of retail investors while exploring how augmented and virtual reality (AR and VR) technologies can enhance decision-making and outcomes in equity trading. Utilizing a descriptive research design, the study focuses on current investment conditions and the potential of AR and VR to improve retail investment experiences. Primary data was collected from 100 respondents selected through convenience sampling, ensuring a representative cross-section of investor opinions. A structured questionnaire with closed-ended questions gathered insights into investor behavior and preferences regarding AR and VR technologies. Statistical analysis methods, including the Simple Percentage Method, Rank Analysis, and Chi-Square Test, were employed to interpret the data. The findings reveal a youthful demographic among investors, with a significant inclination towards technology, highlighting the need for educational initiatives and technological integration. The study emphasizes the importance of key personality traits—emotional stability, discipline, analytical thinking, patience, and risk management—in shaping investment decisions. By leveraging AR and VR technologies, investment platforms can provide immersive experiences that enhance financial literacy, foster disciplined behaviours, and improve risk management. Overall, this research suggests that integrating AR and VR can effectively bridge the generational gap among investors, leading to more informed and risk-aware investment decisions, ultimately contributing to long-term financial success.
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