Bridging Tradition and Modernity: Mandana-Inspired Digital Prints on Kota Doria for Men’s Kurta and Turban
Abstract
Blending traditional crafts with contemporary fashion provides a meaningful way to protect intangible cultural heritage while encouraging creative innovation. This study explores the digital adaptation of Mandana motifs—a ritual floor and wall art native to Rajasthan—onto Kota Doria fabric to design culturally inspired and visually appealing men’s kurtas and turbans. Mandana art, distinguished by its symmetrical geometric patterns drawn with geru (red ochre) and khadiya (rice paste), is rapidly diminishing under the impact of urbanization. At the same time, Kota Doria—a fine, translucent handwoven fabric—faces its own set of challenges, including the lack of distinctive local motifs and a restricted product range primarily focused on women’s sarees and dupattas.
Authentic Mandana motifs were collected through qualitative field research conducted in the Tonk, Bundi, and Sawai Madhopur districts of Rajasthan. These motifs were then digitized using Adobe Photoshop to build a structured motif bank. A total of twenty digital prototypes (ten kurtas and ten turbans) were developed, experimenting with different motif placements and color combinations inspired by traditional Mandana hues of geru and khadiya. Through quantitative surveys, 100 respondents evaluated these prototypes, and the top three designs from each category were selected for digital printing on Kota Doria fabric. A second survey with 300 respondents assessed the final products on cultural significance, wearability, design appeal, and market potential.
The results revealed a strong positive response to the digitally reinterpreted Mandana motifs in men’s fashion. The study successfully revived forgotten product lines like turbans and introduced new categories such as men’s kurtas. Adopting a mixed-method approach (qualitative and quantitative), this research illustrates how digital technology can seamlessly connect tradition with modern fashion, promoting cultural preservation and expanding market opportunities for heritage crafts.
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