A study on Consumer Buying Behaviour towards Electric Vehicle

Abstract

The study will focus on customer demand for electronic vehicles, including the impact of consumer innovation and concerns about the functional capabilities of electronic vehicles on their preferences. A conceptual framework is developed and executed that includes measures of innovativeness at the adoption level, as well as an assessment of technology ownership and a set of psychological and social variables. With the continued depletion of fossil fuels and rising prices, an alternative to powering automobiles is required. India’s automobile industry is introducing electric vehicles as a solution for both the industry and the environment. Despite the government's implementation of electronic vehicle rules, the current market penetration of electronic vehicles is extremely low. This research will look at consumer purchasing behaviour and views of electric automobiles in India. The research will use both primary and secondary data. The data will be collected by a questionnaire and a small market survey. The data collection will focus on two-wheeler OEM dealers, students, and working personnel. The end users will come from tier 1 and tier 2 cities.

Objective of the study

• To understand the buying behaviour of consumers towards electric vehicles.
• To recognize the important parameters affecting consumers’ vehicle purchasing decisions.