A Study On Investors’ Interest In Share Market In Tuticorin At District

Abstract

This study examines the investment behavior and preferences of individual investors in Tirunelveli district with regard to the share market. As financial literacy and accessibility increase, participation in the stock market is becoming more widespread, even in semi-urban regions. The study is based on primary data collected from 60 respondents through structured questionnaires. Key variables such as age, occupation, education, type of investment, investment amount, and expected returns were analyzed. The findings reveal that senior individuals, private sector employees, and graduates are the most active investors. Equity shares and mutual funds are the preferred investment instruments, with high return potential and flexibility identified as key motivators. Suggestions from respondents emphasize the need for greater investor awareness, financial education, and improved investment tools. The study highlights the growing interest in the share market and calls for targeted financial strategies to enhance investor participation and confidence in regions like Tirunelveli.