A Study on Employee Satisfaction and Motivation in Retail Industry of Bareilly Division
Keywords:
Employee Satisfaction, Motivation, Retail Industry, HRM Practices, Bareilly Division
Abstract
This research paper examines the level of employee satisfaction and motivation in the retail industry of Bareilly Division. The retail sector is highly dependent on human resources, and employee satisfaction directly influences productivity and customer service. The study analyzes various factors such as salary, working conditions, incentives, and training that impact employee motivation. The findings reveal that employee satisfaction significantly affects motivation and organizational performance. Suggestions are provided to improve HR practices in the retail sector.
References
1. Gary Dessler (2013). Human Resource Management (13th ed.). Pearson Education.
2. K. Aswathappa (2010). Human Resource Management: Text and Cases (6th ed.). Tata McGraw-Hill.
3. Stephen P. Robbins & Timothy A. Judge (2013). Organizational Behavior (15th ed.). Pearson Education.
4. Frederick Herzberg (1959). The Motivation to Work. John Wiley & Sons.
5. Abraham Maslow (1943). “A Theory of Human Motivation.” Psychological Review, 50(4), 370–396.
6. Douglas McGregor (1960). The Human Side of Enterprise. McGraw-Hill. Government of India (Various Reports). Retail Sector Reports.
7. International Labour Organization (ILO Reports). Employment and Working Conditions in Retail Sector.
8. World Bank (Various Reports). Employment and Economic Development Reports. Research Articles from UGC CARE Journals on HRM and Retail Management
2. K. Aswathappa (2010). Human Resource Management: Text and Cases (6th ed.). Tata McGraw-Hill.
3. Stephen P. Robbins & Timothy A. Judge (2013). Organizational Behavior (15th ed.). Pearson Education.
4. Frederick Herzberg (1959). The Motivation to Work. John Wiley & Sons.
5. Abraham Maslow (1943). “A Theory of Human Motivation.” Psychological Review, 50(4), 370–396.
6. Douglas McGregor (1960). The Human Side of Enterprise. McGraw-Hill. Government of India (Various Reports). Retail Sector Reports.
7. International Labour Organization (ILO Reports). Employment and Working Conditions in Retail Sector.
8. World Bank (Various Reports). Employment and Economic Development Reports. Research Articles from UGC CARE Journals on HRM and Retail Management
Published
2026-04-03
How to Cite
Nisha Singh, & Prof. (Dr.) Devendra Singh. (2026). A Study on Employee Satisfaction and Motivation in Retail Industry of Bareilly Division. Revista Electronica De Veterinaria, 25(2), 2677-2680. https://doi.org/10.69980/redvet.v25i2.2382
Section
Articles
