‘Impact Of Data Privacy Regulations On Consumer Trust And E-Commerce Success: A Comparative Analysis Of Global Perspective’

Abstract

The rapid growth of e-commerce has sparked concerns about consumer privacy and data security, leading to an explosion in data collection and processing. Governments all around the world have therefore put in place a variety of data privacy laws to guarantee security and openness in data processing. The purpose of this study is to look into how data privacy laws affect consumer confidence and the performance of e-commerce globally. According to the research, nations with stricter data privacy laws—like the General Data Protection Regulation (GDPR) of the European Union—have better levels of perceived security and consumer trust. Conversely, countries with less stringent regulations, such as the United States, experience lower levels of consumer trust and perceived risk. The study also reveals that data privacy regulations have a positive impact on e-commerce success, as consumers are more likely to engage in online shopping when they feel their personal data is secure.

The study adds to the body of current work by offering a thorough assessment of the effects of data privacy laws on customer confidence and e-commerce performance across nations. The findings have significant implications for policymakers, businesses, and consumers, highlighting the importance of implementing robust data privacy regulations to foster trust and drive e-commerce success.